Privacy Policy

Applicability and Governing Law

This website is operated in the United States. The primary legal framework governing our data practices is the Federal Trade Commission Act (15 U.S.C. § 45), which prohibits unfair or deceptive acts or practices in commerce, including deceptive privacy practices. We also comply with the CAN-SPAM Act (15 U.S.C. § 7701) for email communications, the Children's Online Privacy Protection Act (COPPA, 15 U.S.C. § 6501) as it applies to online services, and any applicable state privacy laws, including the California Consumer Privacy Act (CCPA, Cal. Civ. Code § 1798.100 et seq.) and the California Privacy Rights Act (CPRA) for California residents, and the Virginia Consumer Data Protection Act (VCDPA) for Virginia residents.

This site is intended for use by individuals 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 13. If we learn that we have inadvertently collected information from a person under 13, we will delete that information promptly.

Information We Collect

Information You Provide Directly

When you use our contact form, subscribe to our mailing list, or communicate with us by email or phone, you may provide personal information including your name, email address, and the content of your message. We collect only what is necessary for the purpose of your communication.

Information Collected Automatically

When you visit this website, certain information is automatically collected by our servers and through cookies and similar technologies. This includes your IP address (which may be truncated or anonymized), browser type and version, operating system, referring URL, pages visited, and the date and time of your visit. This information is used for website analytics, security monitoring, and service improvement. It does not identify you as an individual unless combined with other information you have provided.

Cookies and Tracking Technologies

We use cookies on this website. A cookie is a small text file stored on your device. We use strictly necessary cookies to make the website function, analytics cookies to understand how visitors use the site, and preference cookies to remember your cookie consent choice. You can manage your cookie preferences through the cookie consent tool on this website. For full details, see our Cookie Policy at desobu.cc/cookies.html.

How We Use Your Information

We use collected information for the following purposes:

Communication: To respond to inquiries submitted through the contact form or sent directly to our email address. We do not use contact form submissions for marketing purposes unless you have separately subscribed to our mailing list.

Mailing List: If you subscribe to our mailing list, we use your email address to send you course updates, new blog posts, and educational content related to habit science and fitness. You may unsubscribe at any time using the link included in every email we send, in compliance with the CAN-SPAM Act.

Website Analytics: We analyze aggregated usage data to understand how visitors interact with the site, which pages are most visited, and where improvements can be made. This analysis is conducted using aggregated and non-personally-identifying data wherever possible.

Legal Compliance and Security: We may use information to comply with applicable legal obligations, respond to lawful requests from public authorities, and to protect the security and integrity of this website.

We do not sell your personal information. We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We may share information with third-party vendors who provide services on our behalf, such as email delivery services, web hosting, and website analytics. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.

Legal Requirements: We may disclose your information if required to do so by law, regulation, court order, or other governmental or legal process, or to protect the rights, property, or safety of Desobu, its users, or the public.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, personal information may be transferred as part of that transaction. We will notify affected users through a notice on this website if such a transfer occurs and results in a material change to this Privacy Policy.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are retained for a period sufficient to address the inquiry and any follow-up communications. Mailing list subscriber data is retained until you unsubscribe or request deletion. Analytics data is retained in aggregated form for site improvement purposes and is not linked to individual identities beyond what is automatically collected.

When personal information is no longer needed, we delete it or anonymize it in a manner that prevents reconstruction of the original data.

Your Rights

General Rights

Regardless of your location, you have the right to request access to the personal information we hold about you, to request correction of inaccurate information, and to request deletion of information we are not legally required to retain. To exercise any of these rights, contact us at [email protected].

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we have collected, disclosed, sold, or shared about you; the right to delete personal information we have collected from you (subject to certain exceptions); the right to correct inaccurate personal information; the right to opt out of the sale or sharing of your personal information (we do not sell or share personal information); the right to limit the use and disclosure of sensitive personal information; and the right not to receive discriminatory treatment for exercising your CCPA rights. To submit a CCPA request, contact us at [email protected] with "CCPA Request" in the subject line.

Virginia Residents (VCDPA)

If you are a Virginia resident, you have rights under the Virginia Consumer Data Protection Act including the right to access, correct, delete, and obtain a copy of your personal data, and the right to opt out of certain processing activities. Contact us at [email protected] to exercise these rights.

Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure server configurations, encrypted connections (HTTPS), and access controls on systems that store personal data.

No method of transmission over the internet or method of electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at [email protected].

Third-Party Links

This website may contain links to third-party websites or services that are not operated by Desobu. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of third-party sites.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the website after any changes constitutes your acceptance of the updated policy.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Desobu
659 Van Meter St #530
Cincinnati, OH
Email: [email protected]
Phone: +1 513-419-6360